Eduardo Verástegui adopted the playbook of right-wing, populist outsiders in his bid for Mexico’s presidency. The 49-year-old former pop singer and cleaning soap opera star turned Catholic activist constructed a social media following for his anti-abortion motion. A Trump ally, he introduced a Conservative Political Motion Convention occasion, or CPAC, to Mexico’s capital in 2022.
Verástegui traveled to Madrid to satisfy and smoke cigars with Vox’s Santiago Abascal, and attended Javier Milei’s inauguration in Argentina. “My struggle is for all times. “My struggle is for freedom,” he mentioned, formally saying his candidacy again in September. “It is time to kick the identical ones as common out of energy.”
However it turned out that he was an excessive amount of of an outsider. On February 19, the nation’s electoral company, INE, introduced an investigation into whether or not Verástegui illegally financed his marketing campaign utilizing overseas funds acquired from a Miami-based political consulting agency. I’ve answered that the INE itself is corrupt—however, by January, his lengthy shot unbiased bid for the presidency had already fizzled; he earned a small fraction of the signatures wanted to seem on the June 2 poll. It got here as little shock, on condition that Verástegui’s leisure profession, which extra not too long ago concerned producing the far-right hit movie Sound of Freedom, led him to spend years working in america and residing in Miami—removed from Mexico’s election circuit. And his postures, together with a social media put up by which he wielded a machine gun to threaten local weather and LGBTQ+ activists, drew widespread derision and mock.
For a lot of, his short-lived run felt like a dodged bullet—however it additionally raised a query. Why hasn’t a right-wing rebel like Milei or Brazil’s Jair Bolsonaro gained a foothold in Mexico, a rustic perceived as socially conservative and residential to the world’s second-biggest Catholic inhabitants?
However with out him within the operating, all three of this 12 months’s Mexican presidential candidates can declare a leftist bent. Educational activists raised frontrunner Claudia Sheinbaum of the governing Morena occasion. Xóchitl Gálvez, although a senator for the conservative PAN occasion, is a self-described “Trotskyite by origin.” Like his rivals, the Citizen Motion’s Jorge Álvarez Máynez is pro-choice and helps marriage equality. What explains the dominance of left-of-center politicians in Mexico?

Meet the candidates in Mexico’s 2024 presidential election
One apparent reply to the query issues who these rivals are competing to switch: Andrés Manuel López Obrador, AMLO. Mexicans already voted in opposition to the established order once they elected him in 2018, and his reputation has weathered storms since. Though he has lengthy been framed as a leftist, he makes use of political language that may additionally attraction to conservative voters, whether or not by avoiding a stance on abortion or taking a combative method to the nation’s feminist motion. As such, AMLO’s broad-spectrum method to voters has—not less than to date—left little room for a right-wing upstart to encroach on his Fourth Transformation.
Middle residents
This fashion of politicking stretches again to the place AMLO bought his begin: within the Institutional Revolutionary Social gathering (PRI) that dominated energy for a lot of the twentieth century, partly by creating an area the place figures with a variety of politics might discover a match. “I believe it is true that Mexican politics has by no means emphasised left and proper,” Noam Lupu, affiliate director of Vanderbilt College’s Latin American Public Opinion Challenge (LAPOP) informed AQ, and he differentiated Mexico from international locations within the Southern Cone or Brazil that suffered dictatorships. “Clearly, traditionally, the PRI was all the pieces.”

These days, bigger Latin American economies align with Mexico relating to how residents self-identify their political leanings. Some 51% of Mexicans view themselves as politically positioned within the heart, in contrast with simply 25% to the left and 19% to the best, per LAPOP’s 2023 AmericasBarometer. These figures place Mexicans on the same spectrum to Argentina, Colombia, Peru and Uruguay. (Brazil serves as an outlier in that 35% of respondents—the biggest portion out of 17 international locations polled—self-identify as leaning proper.) Likewise, Mexico lands on the progressive finish of the Latin American spectrum in the case of same-sex marriage.
Trailing Sheinbaum within the polls by double digits, Gálvez, whose Frente Amplio por México (FAM) coalition represents a variety of events and beliefs, has gone from publicly stating her assist for abortion rights to telling a journalist, “I am obliged to respect completely different visions.” Then, in February, she visited the Vatican to satisfy with Pope Francis in a transfer that will attraction to Catholic voters. (Sheinbaum adopted go well with two days later.)
Journalist Fernanda Caso informed AQ that Gálvez, as a progressive, has moderated his method in an electoral cycle the place being for or in opposition to lopezobradorism you will have taken the place of a left-right battle. Meaning prioritizing points that outline the divide. “Everyone knows what she thinks, however she’s being cautious to not lose the votes of a proper that feels dissatisfied with López Obrador for his social insurance policies or how he spends cash or assaults establishments,” she mentioned.
But Gálvez hasn’t been in a position to carry everybody into the fold. Final month, she invited Verástegui to hitch forces, saying, “Everybody who thinks that the nation is on a foul path can work collectively.” Verástegui, who lumped Sheinbaum and Gálvez collectively as “communist twins” Throughout his short-lived presidential bid, he rebuffed her supply with a seven-point record of causes enumerating his socially conservative views.
Such discord occurs when confronted with a president like AMLO, Diego Fonseca, a journalist and writer of the ebook Beloved Chief (Beloved Chief), informed AQ. “That is one thing that populism normally does to others,” he mentioned, including that AMLO’s motion has left the opposition events with “an id disaster, they usually’re simply in transition attempting to know what they will be.”
AMLO, nevertheless, is slated to depart workplace in October. Whereas a determine like Verástegui is what Fonseca describes as “marginal,” might another person fill a possible vacuum down the road?
“In Mexico, you will have a stew cooking on the (range), however you continue to can not see who’s going to benefit from that,” he mentioned.
Tags: Mexican politics, Mexico, politics, Proper-Wing Politics
Any opinions expressed on this piece don’t essentially replicate these of Americas Quarterly or its publishers.