This May 25, the Hot Sale 2026 in Mexico and, as part of this discount campaign, Julio Regalado de Soriana launched a brochure dedicated to this campaign with special promotions that will be valid until June 4.
The Hot Sale 2026 brochure Julio Regalado It was published on the official Soriana portal and brings together discounts on technology, appliances, white goods, motorcycles and household items, categories that are usually among the most sought after during this sales season.
Given this, thousands of consumers have already begun to review the most striking promotions that Soriana has during Hot Sale 2026, especially on high-value products such as screens, laptops, consoles and refrigerators.
Stay tuned, because here we tell you all the details about Julio Regalado’s Hot Sale 2026 brochure in Sorianaa campaign that has already begun to generate interest among buyers for its discounts and special promotions.
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Hot Sale 2026 discounts in Julio Regalado de Soriana brochure
Some of the most notable offers that appear in the Hot Sale 2026 brochure of Julio Regalado de Soriana are the following:
- 75-inch LG screen from 16,590 to 11,990 pesos
- Rubak Evo Veloci Motors motorcycle from 32 thousand 999 to 22 thousand 999 pesos
- PS5 standard Slim Astro Bot / GT7 Bundle from 13,990 to 11,990 pesos
- KXB Kaiser portable speaker from 1,290 to 1,090 pesos
- Galaxy A11 128 GB tablet from 3,990 to 3,190 pesos
- Lenovo i7 laptop with 1 TB of storage and 14-inch screen from 17,990 to 15,290 pesos
- Whirlpool 18P3 Top Mount Refrigerator from 17,990 to 13,990 pesos
- Mabe stove with capelo and electronic ignition from 10,085 to 8,290 pesos
- Midea black 20-inch floor fan from 1,190 to 893 pesos
- Hamilton Beach 1.1 P3 microwave from 1,990 to 1,492 pesos
If you want to see more promotions and discounts from Julio Regalado de Soriana’s Hot Sale 2026 brochure, you can visit the chain’s official portal.
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What to expect from the sales season?
Julio Regalado 2026 will maintain its essence: discounts in practically all departments. Among the participating categories, grocery, beverages, cleaning, electronics, white goods and wines stand out, both in physical stores and online.
The most common promotions include dynamics such as 3×2, direct discounts and volume offers, designed to encourage larger purchases. This approach has made the campaign one of the most competitive compared to other commercial events of the year.
In addition, all formats of the chain participate, including Híper, Super, Mercado, Express and MEGAwhich expands its reach nationwide.
Soriana data
Soriana continues to consolidate itself as one of the most important self-service chains in Mexico, showing positive financial results and a solid operational presence.
According to Statista data from 2024, the company recorded total sales of more than 176 billion pesos during 2023, which represents a growth of 5.99% in net sales compared to the previous year. This growth reflects consumer confidence and the brand’s ability to adapt to new market demands.
The grocery and beverage segment continues to be the company’s main driver, representing 81.8% of its revenue, equivalent to 144.11 billion pesos.
In addition, Soriana reported a gross profit of 40.13 billion, with total assets of 151.5 billion and equity of 78.82 billion pesos, figures that demonstrate stability and constant growth. Net income also remained solid at 5.05 billion pesos.
Regarding its infrastructure, Soriana operated 805 stores throughout the country in 2023, of which more than 360 correspond to the Soriana Híper format, the most robust in terms of assortment and surface area. This extensive national coverage allows the company to reach all types of consumers, from urban centers to smaller areas, strengthening its presence in the Mexican retail sector.
Their client profiles reveal a balanced distribution between men and women, with a varied age range. In addition, there is a greater participation of consumers with higher incomes in home delivery services, a growing trend that Soriana has been able to capitalize on through its online platform.
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