amazon decided to challenge the dominance of the big television brands in the television market aesthetic technology with the launch of his new series of artistic televisionswhich offer an alternative that transform the screen into a work of art when not in use, but with an attractive differential: an initial price that is below 900 dollars.
amazon officially enters the art television market with its new Ember Artlinea direct bet to compete with Samsung’s The Frame.
It was introduced this same yearand it is a 4K model, compatible with high dynamic range (HDR) formats, 55 and 65 inches, he stated. Bloomberg.
The television stands out for its interchangeable magnetic frames in 10 colorsand presents an initial price of US$899, below its competitors.
In this way, Amazon seeks to facilitate a aesthetic trend to which giants like LG also joined.
He Amazon Ember Artline It transforms from an entertainment hub to an art gallery. It reflects more than two thousand works of art, shows streaming and manages the home from a bright screen. It has infinite options to customize the screen, from personal photos to creations made with AI, he indicated. amazon.
The screen 4K QLED with Dolby Vision and HDR10+ quality They make movies and series come to life. Plus, you’ll enjoy fast and stable streaming with Wi-Fi 6, he said. The Verge.
Changing frames is easy thanks to the 10 available colors and simple installation. You can choose between shades walnut, ash, teak, black oak, matte white, midnight blue, fig, pale gold, graphite and silver.
With the new experience of Alexa+ on Fire TVfinding content is as simple as having a natural conversation. The system allows you to search for series, manage a smart home or resolve questions instantly. Furthermore, the remote control offers direct access to favorite applications, they point out from the company’s website.
He Ember Artline integrates technology Omnisensethe television is capable of detecting the presence of people, and activates the ambient mode automatically when entering the room and turns off when leaving to optimize energy consumption. All this is complemented by an interface fire tv redesigned, more intuitive and with better intelligent integration, according to Bloomberg.
It was created with several layers of protection and privacy controls, including a button that electronically disconnect microphones.
The art television market is in full swing. While Samsung and LG They launch new aesthetic proposals, amazon enter the scene with Artline.
Its strategy is clear: capture the premium segment with an elegant design that integrates perfectly with the brand’s entire intelligent ecosystem, he noted. The Startup Ecosystem.
Amazon’s launch coincides with the CES 2026 in Las Vegas, where the industry defines the future of the home. In this framework, Samsung has just presented a giant version of its The Frame 98 incheswhile LG also makes its official debut in the art television category following its recent announcement in December, revealed The Seattle Times.
