The call for financial results is always a critical moment for companies, but the Take Two It was of vital importance. The owner of Rockstar Games He has GTA 6 on the horizon as his next big hit, so we were all waiting for what the head of the company, Strauss Zelnick, would say.
The CEO of the company has once again reaffirmed that it will be November 19, 2026 when we will be able to get our hands on Jason and Lucía’s adventure. That gives us a lot of peace of mind, but Take-Two has shared a statement with IGN with a key detail that you can read at the end:
“Our execution through fiscal 2026 has been extraordinary and we are extremely confident as we approach fiscal 2027 – which promises to be historic for Take-Two and the entire entertainment industry – led by the launch of GTA 6 on November 19, with the start of Rockstar launch marketing planned for this summer.”
Summer is going to be the time when it’s time to start seeing ads, advertising campaigns and collaborations about GTA 6which will be an unequivocal sign that we are heading towards its launch. “I feel good about it. Very good,” Zelnick replied regarding how he feels with the date marked on the calendar. As to whether this time we are talking about a different situation, the president has not hesitated.
“Of course. Because every time you approach marketing milestones, you’re obviously at a point where your confidence level is the highest possible“, he answered, and the truth is that getting to the point where advertising comes into action is key. Of course, we know that there is practically no need for promotion for one of the most anticipated video games of all time.
It is also worth noting that the brand has confirmed that there will be a simultaneous launch in both physical and digital formats, thus dispelling the latest rumors. Many thought that, in order to avoid leaks, the arrival of the disc for PS5 and Xbox Series
GTA V has sold more than 225 million units and probably GTA 6 exceed those figures, which is expected to increase Take-Two’s annual revenue to between $6.65 billion and $6.7 billion. Of course, almost half of them will originate from Zynga, the prolific division focused on mobile devices.
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