The fast food chain is betting on the Star Wars universe with a special edition ahead of the next premiere of the movie “The Mandalorian and Grogu.” The proposal seeks to connect with fans of the franchise and reinforce its strategy of collaborations with entertainment.

Burger King brings “a galaxy far, far away” to your chart with the launch of a menu inspired by “The Mandalorian and Grogu”within the framework of the premiere of the new installment of Star Wars he May 22. The proposal includes intense flavors, themed packaging and promotions designed for fans of all ages.

Available from May 4 in participating restaurants USA and while supplies last, the special edition brings together a series of products designed to capitalize on the premiere hype and reinforce the brand connection with entertainment.

What does “The Mandalorian and Grogu” menu include?

The letter includes the BBQ Bounty Whoppera burger 113 g of 100% grilled beefaccompanied by Swiss cheese, pickles, bacon, lettuce, tomato and barbecue sauce. The product is presented in a themed packaging shaped like a helmet inspired by the universe of the saga.

Added to this is the Grogu’s Blue Cookie Smoothiewhich mixes soft serve ice cream with blue sugar cookie syrup and cookie pieces, referencing the character. Furthermore, they highlight the Grogu’s Garlic Chicken Friesserved with parmesan, garlic and sauce.

The menu is completed with Imperial Cheddar Ranch Totspotato bites stuffed with cheddar cheese and ranch seasoning, plus four collectible glasses which are unlocked by purchasing specific combos or the entire package.

Burger King strategy with Star Wars

Joel Yashinsky, Burger King’s marketing director for the United States and Canada, noted that, with the premiere of “Star Wars: The Mandalorian and Grogu”they saw the opportunity to transfer the excitement about this film directly to their restaurants. Therefore, they decided to add from themed packaging even plates with intense and bold flavors.

“Star Wars has always been known for uniting generations of fans. Burger King’s ‘Have It Your Way’ spirit makes it the perfect brand to help fans celebrate the upcoming theatrical release of ‘The Mandalorian and Grogu,'” said Jan Coleman, Vice President of Partnerships and Promotions at The Walt Disney Studios.

Products can be purchased through BK.comthe Burger King app or at participating locations. In this way, a strategy is reinforced that combines pop culture, store experience and digital consumption.