During 2026the technological investment of the sector insurer in Mexico it could increase up to 20%, driven by increased adoption of solutions based on artificial intelligence, process automation and advanced data analyticsaccording to estimates of Interest Group.

In recent years, the Mexican insurance industry maintained a sustained trend towards the digitalization of its operations, with technology as a strategic axis to strengthen growth and operational efficiency.

According to the market consultancy IMARC Groupbetween 15% and 20% of insurers in Mexico have already used artificial intelligence in different processeswhich reflected the increasing pace of adoption of advanced technologies for risk assessment, information analysis and operational optimization.

Joaquín Barreiro, Commercial and Marketing Managing Partner of Grupo Interessepointed out that technology stopped being a differentiating element and became an essential condition of competitiveness within the insurance sector.

“Looking to 2026, companies that strategically invested in artificial intelligence, automation and data analytics were in a better position to strengthen their operations and respond more efficiently to market needs,” he said.

AI, analytics and automation will set the technological agenda

Among the main technological trends that will mark the evolution of the insurance sector during 2026 stood out advanced analytics applied to decision making, the use of artificial intelligence for fraud detection and prevention, as well as the implementation of chatbots and virtual assistants to provide continuous care. Added to this were digital platforms that streamlined the contracting, administration and renewal of policies in real time.

From the perspective of policyholders, the increase in technological investment will have a direct impact on cost optimization and risk prevention.

The use of advanced analytics and artificial intelligence will allow greater precision in pricing, the reduction of losses associated with fraud and poorly evaluated claims, as well as the anticipation of risk events through predictive models.

Grupo Interesse highlighted that these advances will contribute to more efficient cost structures, which could translate into more competitive premiums and a more solid and sustainable coverage offer.

Barreiro concluded that The growing investment in digital innovation will strengthen the competitiveness of insurance companies and favor the consolidation of a more efficient insurance ecosystemresilient and aligned with the new market dynamics.