It seems that Televisa It has not yet surpassed the nineties with its strategies to gain ratings and now it is getting whiplash about “we do narrate in the stadiums (not like others)”, because they are even scratching their own, plus it is a half-truth, that It’s a half lie.

First you have to consider that the income of the World for FIFA They are divided into three basic categories: television, sponsors and tickets; This year, the organization estimates that they will generate 8,911 million dollars, of which TV is the main one, since it means the 44%. Nothing else.

Well, they tell me that, for example, in Mexico, because Televisa broadcasts each match He paid nearly two million of the gringo billsfor every game! That is why within its sales strategy, it also included selling some, which in the end there were 32, to TV Azteca, duels that also air on open air and are not exclusive to ViX.

Now, it must be explained that the television stations not only pay these sums for the rights to broadcast the game and that’s it, but later in the World Cup, FIFA charges them according to the type of coverage they want and those from Chapultepec once again designed a super ambitious one even though there is not so much money, again to win with their wallet on top of talent or creativity.

Mrs. FIFA charges them for everything extraeverything, that is, if they want to transmit from the stadium, each commentator position costs, in the transmission box or field, almost by headband or microphone, or by having an analysis table near the field before or after the games. That is to say, for some signals it is not enough to buy the game, but you have to show the muscle of the coverage that cost you an arm and a leg. That’s why Televisa needed to boast about it.

First because although TV Azteca decided to be more austere and not fight to narrate each of its 32 games from the stadium, it is not that it is not going to any, with Mexico it threw the meat on the grill at the Coloso de Santa Úrsula at the inauguration with Valdano, Warrior, Inés, Medrano, Zague, Villa Villa and more, while Martinoli and Doctor García led the transmission (I’ll tell you who really won the ratings later).

And then, because Televisa has the 104 matches of this World Cup for their signal, but more than half are done in the studio! There are many more hours and talents who will not set foot in the stadium to broadcast than those who do travel, it would be too expensive to fly them, host them, pay for the positions of a Jordan against Algeria or a Cape Verde against Arabia (even though they were quoted yesterday).

So when Televisa boasts on their screen that they narrate from the stadiums “not like others,” they are scratching the talent from home who stayed in the studio, because only the main TUDN crew travels to some games. So I feel that they didn’t calculate the strategy well and you see, they put the ball in the area for Martinoli to finish it on goal from the toilet.