MTVthe network that revolutionized music television since its premiere in 1981 with the emblematic “Video Killed the Radio Star” of The Buggleswill stop broadcasting music videos after more than four decades of influencing generations. What began as a space dedicated to music became a cultural reference, launching dozens of artists to fame and generating iconic moments such as the MTV Unplugged and the MTV Video Music Awards.
What began as a space dedicated to music became a cultural reference. /X
Over time, changes in consumer habits and the arrival of streaming caused MTV to lose relevance in its original format. The network migrated towards reality and entertainment programs, leaving behind the musical programming that defined an entire generation. “From the videos we went to reality shows, leaving behind that essence that an entire generation fell in love with,” remember the most loyal followers.
Why does MTV decide to close its music channels?
The parent company, Paramount Global, has explained that the closure of the music channels responds to a strategic restructuring and the need to adapt to the new habits of the public, who increasingly consume music through digital platforms such as YouTube, Spotify and TikTok.
Affected channels include MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Livewhich will cease transmissions at the end of December. The measure seeks to focus resources on entertainment and reality content, which currently generate a larger audience.
On December 31, 2025, we will say goodbye to a part of modern music history.
The MTV network, which revolutionized the way of experiencing music since its debut in 1981, will end the broadcast of its music channels… pic.twitter.com/oq0iUtmItv— Mon® (@UnnaTuitera) October 13, 2025
What does this change mean for musical culture?
Although MTV will continue to operate with its main reality-oriented channel, the era of music videos on television comes to an end. This marks a symbolic close for viewers who grew up with music on television, reliving memories of live concerts, award shows and shows that defined pop culture of the past 40 years.
Although MTV will continue to operate with its main reality-oriented channel, the era of music videos on television is coming to an end./ X
The closure also reflects how the music and media industry has changed: consumers now choose when and how to listen to music, pushing traditional television into the background.
MTV was not just a channel, it was a cultural revolution that left an indelible mark on music, television and the youth of several generations. His legacy will live on in the memories of those who lived through his golden age and in the influence he continues to have on contemporary pop culture.
The closure also reflects how the music and media industry has changed. /X
