On the eve of Three Kings Day 2026Costco became trend by putting its traditional Kings Threadwhich went viral last year by resellers who monopolized this product and carried out all kinds of fights in various branches.
The origin of the thread Made with a soft dough and decorated with dried and crystallized fruits, it is full of religious symbolism, as it is said to represent the eternal love of God, without beginning or end, which is reflected in its circular shape.
In that sense, after the announcement that the threads They were already available in costcomany of the members soon clutter the store again, framing the beginning of an odyssey for those who wish to have a piece of this bread on their table next January 6.
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Learn how to recycle the thread dolls. Photo: Created with AI (ChatGPT)
This year the Roscas de Reyes at Costco had an increase of $50 pesos in their price, compared to 2025, because through various channels such as Instagram and TikTok It has been reported that the official price of this bread is $429 pesos.
Likewise, the gourmet bagel filled with cream which is smaller in size than the classic one. Kings Thread family size, has a store value of $539 pesos with white chocolate dolls.
Thread of kings. Photo: Special
The fame of these threads is due to their preparation traditional with perón and tejocote ate, cherries, figs, in addition to having a touch of slivered almonds sweetened with honey and orange zest in an elegant presentation that appears to be more expensive due to the quality of its ingredients.
In that sense, the price to that which is sold in the wholesale store, it lends itself so that resellers can generate a greater revenue to this product.
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