American actress Sydney Sweeney, known for her roles in “Euphoria” and “The White Lotus,” took a turn in her career by launching her own lingerie line, called SYRN. The collection seeks to combine sensuality, comfort and size inclusion, and is expected to become a benchmark within the intimate clothing market.
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The actress shared the news through her social networks, where she expressed her excitement and pride in the project: “This is lingerie you wear for yourself, to feel strong and confident without explanation or apology,” Sweeney wrote, showing images of some of the designs that include corsets, bralettes and lace sets in sizes ranging from cup sizes 30B to 42DDD.
The price range is affordable, with many items under $100. COURTESY SYRN
SYRN proposes four different lines: Seductress, Romantic, Playful and Comfy, designed for different lifestyles and personalities. The collection seeks to break traditional beauty standards, promoting acceptance of the female body in all its forms.
The price range is accessible, with many garments under $100, a factor that aims to attract both young adults and more mature consumers.
The launch of the brand was not without controversy. To promote SYRN, Sweeney staged a controversial publicity event on the iconic Hollywood sign, where he placed bras on the structure, sparking criticism and an investigation by the Hollywood Chamber of Commerce.
The actress seeks to position herself in a market dominated by figures such as Rihanna with Savage X Fenty and Kim Kardashian with Skims. INSTAGRAM / @sydney_sweeney
The line comes at a key time for Sweeney, who has seen his acting career escalate internationally. In addition to her work on television and film, the actress now demonstrates that her public image can be a vehicle for business initiatives that promote female empowerment.
Sweeney fans have greeted the news with excitement, especially the promise of inclusive sizing and designs that combine aesthetics and functionality. The actress seeks to position herself in a market dominated by figures such as Rihanna with Savage X Fenty and Kim Kardashian with Skims, standing out for her focus on diversity and accessibility.
The SYRN collection is now available for purchase online and promises a media campaign that will include collaborations with influencers and exclusive content on social networks. Sweeney hopes the brand will not only be a commercial success, but also a symbol of confidence and female freedom, cementing her journey from Hollywood star to businesswoman in the fashion industry.
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