Starting December 16, Goal will start using the conversations with his artificial intelligence assistantl for show you ads and personalized content on Facebook and Instagram.

This decision marks a deeper integration between the tools of generative artificial intelligence of Meta and its main source of income: digital advertising.

The company announced this measure as an update to its content recommendationswhich will include data from interactions with Meta AIboth in written and voice formats. Meta confirmed that It will not be possible to deactivate this new recommendation systembut indicated that will not apply to those who do not use AI.

What is Meta AI and how does it work?

Meta AI is the company’s generative artificial intelligence assistant. It works similar to tools like ChatGPT and allows you to ask questions, generate images, receive instructions or create content.

It is available in Facebook, instagram, Messenger, WhatsAppas well as a separate app and website. According to the company, this system already has more than 1 billion monthly active usersalthough that figure does not distinguish between the different platforms.

What will Meta do with the information from your chats?

Meta explained that interactions with his AI will now feed his content and advertisement recommendation. For example, if a person chats with Meta AI about family trips, they might start seeing in their account hotel ads either videos of tourist destinations.

This new approach will also be applied to voice interactionssuch as those carried out through the Ray-Ban Meta lenseswhich allow you to speak directly with the AI. The company indicated that both written messages and voice commands will be used for these purposes.

Is WhatsApp also affected by this change?

In WhatsAppthis update will not be applied automatically. Meta clarified that interactions with AI on that platform They will only be used for advertising purposes if the account is connected to other applicationslike Facebook or Instagram.

On the other hand, from 2025 the section “Updates” of WhatsApp —which includes States and Channels— incorporated advertisements. The interactions in these spaces can be analyzed for commercial purposes, although Private chats remain end-to-end encrypted.

Can I disable this data collection?

It is not possible to deactivate the new recommendation system which uses chats with Meta AI to display ads. However, the company assures that The measure will not apply if the user does not interact with the artificial intelligence.

Additionally, Meta confirmed that this change will be implemented progressively, and will include prior notification to all users before the start of the new system.

READ MORE: The WhatsApp blue circle: step by step to deactivate Meta AI

*The creation of this content was assisted by artificial intelligence. The source of this information is from Grupo de Diarios América (GDA) media and reviewed by an editor to ensure its accuracy. The content was not generated automatically.