Ali Asgar Fakhruddin’s leadership at ARMAF and the other companies that make up Sterling Parfums echoes the philosophy of his father, Fakhruddin Ji: “For a company to be successful, it is essential that all links in the chain benefit.”

This vision, which integrates respect for clients and its workers, has allowed the ARMAF expansiona brand that won the Intelligent Innovation award at the Future Workspace Summit & Awards in 2022.

According to the brand’s website, Ali Asgar Fakhruddin “has redefined modern perfumery by combining creativity, craftsmanship and an understanding of consumer desires. His forward-thinking strategies have brought Sterling brands to international recognition, winning over audiences around the world with captivating fragrances and exceptional quality.”

ARMAF perfumes: What lines do you offer and what fragrances do you make ‘dupes’ of?

ARMAF has in its catalog more than 300 perfumes that have remained current for years due to their relationship to designer models. In addition, it has sales in 132 countries, including Mexico.

Club de Nuit and Odyssey are its two main lines currently. These are their products, price ranges and What perfumes are ‘dupes’ of? according to the Fragrantica portal:

Nightclub

With prices of 500 to 1,500 pesos On portals such as Universo de Fragrances and Bellaroma, as well as Mundo Perfumero, from the Paris Pharmacy, some of its main products are:

• Club de Nuit Intense Man ‘The Black Beast’: Creed ‘Aventus’ dupe.
• Urban Man Night Club: Dupe of ‘Mr. Burberry’.
• Milestine Night Club: Dupe de Creed ‘Millesime Imperial’.
• Night Sillage Club: Creed Dupe ‘Silver Mountain Water’.
• Club de Nuit Iconic: Chanel ‘Bleu’ Dupe.

Odyssey:

With prices from 500 to 1,200 pesos, Odyssey is a ARMAF’s most economical line compared to Club de Nuit. In recent months, this line has gained more popularity for making intense ‘dupes’ similar to the designer versions:

• Odyssey Mandarin Sky: Dupe of ‘Scandal Pour Homme’ by Jean Paul Gaultier.
• Odyssey Aqua: Dupe of ‘Invictus Platinum’ by Paco Rabanne.
• Odyssey Homme: Tom Ford ‘Noir Extreme’ dupe.
• Odyssey Mandarin Sky Elixir: Dupe of ‘Scandal’ by Jean-Paul Gaultier.
• Odyssey Mega: Yves Saint Laurent (YSL) Dupe ‘Y’.

Why are Arabic perfumes ‘dupes’ and what does it mean?

ARMAF is committed to creation of designer perfume ‘dupes’ to open in other markets, although it also has original aromas.

The ‘dupe’ is a ‘duplicate’ of the original fragrances, but more than being a copy, “it is an accessible version that seeks to recreate the same aroma of a recognized fragrance“, according to Bellaroma.

Do ‘dupes’ contribute to piracy? Specialized sites say no. This is because they are manufactured with different formulas than designer perfumes (which are even more expensive), and they achieve a similar smell for a lower price.

Why are Arabic perfumes in fashion?

One of its main characteristics is that They use ‘exotic’ ingredients for certain regions of the world.

Oud, musk and amber are some of the notes that characterize Arabic perfumes, added to citrus fruits, woods and other ingredients popularly used in perfumery.

Another important factor is the fragrance concentration in Arabic perfumes, but what does this mean?

Differences between perfume, cologne, eau de toilette, eau de parfum and Elixir

Have you ever seen perfume bottles or boxes include legends like ‘eau de toilette’ (bathing water) or ‘eau de parfum’ (perfume water)? These classifications, according to the Bellaroma store, are used to know the concentration of the fragrance.

• Perfume: The concentration of aromatic oils is 20 to 30 percent, which gives a duration of 7 to 8 hours.
• Cologne: Its concentration is 5 to 7 percent and its duration is just 2 hours.
• Eau de toilette (bath water): With a concentration of aromatic oils of 5 to 15 percent, its duration varies from 2 to 3 hours.
• Eau de parfum (eau de parfum): Its concentration is 15 to 20 percent, and it lasts 5 to 6 hours.
• Elixir: Although it is unusual, these are more intense perfumes, with a fragrance projection that can last more than 8 hours.

According to Perfumoir, Arabic perfumes have concentrations of up to 40 percent oilswhich allows the aroma to last longer than designer ones.

So perfumes and elixirs are better than colognes and bath waters? Learning to differentiate its use can be useful if you want to enter the world of perfumery and have fragrances for everyday use, special occasions, hot days and even for sleeping, like Marylin Monroe, who perfumed herself with Chanel ‘No. 5′ before going to bed, according to media