Crocs Mexico launched a collection of Jibbitz inspired by LEGO, a collaboration that seeks to take advantage of the customization and limited editions market. The line includes accessories such as Red Tile 2×2, DJ Set, Headphones and Sunflower, all priced at 169 pesos in Mexico.

The strategy is part of the business model that Crocs has promoted for several years: selling collaborations with entertainment, video game and pop culture brands to maintain a presence on social networks and generate impulse purchases.

The movement comes at a time where alliances between fashion and entertainment have become one of the main marketing tools to connect with young consumers and collectors.

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Crocs x LEGO: Turn Jibbitz into a million-dollar business

Crocs found in Jibbitz a way to increase both online and in-person shopping. What started as an accessory to customize sandals ended up becoming a key line for the brand.

The company maintains constant collaborations with franchises and global brands. Among the best known are the collections with Pokémon, Disney, Naruto, Shrek and Hello Kitty.

There are also alliances outside of entertainment, as Crocs worked with Balenciaga to launch luxury versions of its sandals and with McDonald’s to develop models inspired by characters such as Grimace and Hamburglar.

According to Crocs data, the company recorded revenue of $3.96 billion in 2025, while collaborations and personalized products helped maintain growth in international markets.

The company sells products in more than 80 countries and maintains a strategy focused on licenses and limited releases.

LEGO accelerates its presence outside of toys

For LEGO, the collaboration is also part of an expansion strategy. The brand has been entering the fashion, sneakers and accessories business for years.

This brand has already collaborated with Adidas, Nike and Levi’s, using their blocks and characters as part of the design of clothing and sneakers.

In 2026, LEGO and Crocs confirmed a multi-year global partnership to launch products over several years. Among them, the LEGO Brick Clog and new Jibbitz lines stand out.

The goal is to capitalize on the nostalgia and geek culture market. According to Licensing International, global sales of licensed products exceeded $356 billion in retail, driven by entertainment, gaming and fashion.

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Other brands use collaborations to sell more

Crocs’ strategy is not new. Several companies use alliances with franchises to generate conversation and increase sales.

Starbucks launched collaborations with Stanley and limited edition products that caused lines in stores and resales on the internet.

McDonald’s worked with artists like Travis Scott and Bad Bunny to sell special menus and merchandise.

Nike maintains alliances with Travis Scott, Dior and franchises such as Spider-Man to launch collectible sneakers.

In the case of Crocs, Jibbitz allows for quick and economical collaborations to be launched without modifying the entire footwear production line. In addition, they function as collectible products for consumers looking for limited editions.

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