Despite the announcement of a tariff up to 50% to Chinese cars by the Ministry of Economy of Marcelo Ebrard, Jetour Soueast bets on a “second wave” of the Chinese invasion in Mexico with its G700a SUV luxury plug-in hybrid that places itself in the premium off-road niche and challenges the official strategy of making cars more expensive Asian imports.

In itself, the arrival of the G700 to Mexico occurs in a moturning ment in the relationship with Chinese cars: while the first wave was marked by competitively priced models for the mass marketthe “second edition” of this invasion arrives with electrified, high-performance SUVs and luxury positioning. Jetour Soueast, which last year accumulated 2,679 units sold and was positioned as the sixth chinese brand best-selling in the country, now looking to make the leap to premium segment.

The launch takes place under the shadow of the new tariff of up to 50% for light cars from countries without a free trade agreement, a measure promoted by Ebrard to “put a level playing field” against the avalanche of asian vehicles that arrive with prices considered unfair competition. Although the measure makes the entry of Chinese models more expensive, Jetout’s bet suggests that the segment with greater purchasing power could absorb impact better than the volume market.

He Bank of Mexico has cited these tariffs among the factors that may add inflationary pressures in 2026, by making a relevant part of manufacturing imports more expensive.

Jetour Soueast He arrived in Mexico last year and is following MG Motor, Geely, Great Wall Motor, Chirey and Changanin the Chinese team, according to data from Inegi. The firm specializes in off-road and urban vehicles, with an emphasis on technologies plug-in hybridand the G700 will be the first G Series model to arrive in the Mexican market, with arrival to distributors scheduled for the first half of the year, with no confirmed price yet.

From the company, the speech is continuity and expansion despite the tariff context.

“Thanks to the great reception that Mexican consumers have shown towards our electrified products, we remain firm in the strategy of offering more and more alternatives that adapt to various lifestyles, be they urban, adventure and, now, luxury too,” he said. Maria Ines PorrasMarketing Director of Jetour Soueast.

Fight for market and price

Ebrard has publicly defended that Chinese cars already paid a 20% tariffbut it was decided to take it up to the maximum allowed by the World Trade Organization to protect the Mexican automotive industry and prevent imported vehicles “below the reference price” from gaining market share at the expense of local employment. In this context, the commitment of companies from countries that do not have a free trade agreement with Mexico will be seen either in fighting the market by price or with technology.