Pepe Sohowhose real name was Joseph Askenazi Cohenpassed away this Friday leaving a void in the world of Mexican art and photography. His story was an example of resilience: after standing out as fashion designer, businessman and musiciana strong personal crisis led him to reconnect with photography, which in his youth he had practiced as a hobby.

The news was given through his account instagram in which this message was published:

“The essence of Pepe Soho It is unique. He transcended🕊️, but his light remains in every image, in every teaching, in the way he inspired us to live. “His art is a gift that we will continue to open every day.”

An accident in India, where he fractured both knees, forced him to undergo a long physical and emotional rehabilitation. It was then that, at the age of 40, he left his previous life behind and gave himself completely to documenting nature as a form of spiritual healing.

A visual legacy with global impact

In 2017, Soho achieved international fame by winning the gold medal in the World Photographic Cupmade in Yokohama, Japanwith his work “Believe”, in the Nature category. He competed with photographers from 26 countries, and this victory placed him as a global leader in landscape photography.

That same year, the Forbes magazine recognized him as one of the most creative mexicans. His images were acquired by private collections and galleries in Mexico, United States, Germany, England, Canada and Spain.

His photographs, which he described as “love letters to nature“, captured the spiritual essence of landscapes from Mexico, Africa, Iceland, Antarctica and Patagonia. He exhibited in spaces such as the José Luis Cuevas Museum, where he broke attendance records with his Believe exhibition; in the Open Gallery of Las Rejas de Chapultepec, with the exhibition Life; and in his own Lightroom Gallery, founded in Polanco in 2015.

In 2021, Soho opened the Mystika Museum in Tulum, an immersive experience to reconnect the viewer with the nature spirituality. In 2024, it expanded this concept into the Quartz Tower of Paseo de la Reformawith seven sensory rooms dedicated to respect for the sacred natural.

“His life was a journey of transformation: from pain to light, from body to spirit. Founder of Mystika Immersiveturned his inner search into art that touches the soul. His work crossed borders and hearts. Today his gaze is still alive in every image, in every room, in every reflection of light,” the farewell message reads.